Displaying items by tag: millennials

(New York)

For those paying attention, ESG has had a great run over the last year. While many may feel that in an intangible way, the real world results are strong too, with ESG investments outperforming the S&P 500 by 1.3% in 2020. ESG investment experienced some solid outperformance early in the pandemic because if its natural defensive. Millennials appear to be driving the trend, which seems likely to only increase. More generally, the environment has become a major focus for both retail investors and major asset managers, like BlackRock, which has helped make the sector mainstream.

FINSUM: Our best call for ESG is that it will do great in 2021. The main reason being that the Biden administration is bringing a strong and renewed focus on the environment, which will both awaken public consciousness but also give ESG some favorable regulatory tailwinds.

(New York)

One of the small but important pillars of the recent years of the bull market has been Millennials beginning to invest. However, as this coronavirus meltdown has unfolded, that growing support for the market may evaporate. Millennials mostly invest in the market via retirement plans, such as 401(k)s, but given the huge layoffs occurring, they are likely to have to raid their retirement funds in order to get through these hard times. Because of this there is likely to be billions withdrawn from the market.

FINSUM: Millennials were a growing part of the market, but given their often precarious financial circumstances, it seems like their participation will be less for the next year or so.

(New York)

A lot of demographers think there is going to be a coming baby boom, as Millennials finally have children. There is some disagreement over this as many think the boom is already a bust, but the reality is that there is likely to be a lot of babies born the next few years as Millennials make a last push to have children. The parents are likely to be older, which means more disposable income, and more spending. Therefore, buying into baby-oriented stocks seems like a good idea. Take a look at Carter’s, Bed Bath & Beyond (which has a baby unit), and Children’s Place.

FINSUM: We think there will be a baby rush over the next five years as Millennials try to have kids before aging out. That presents an opportunity for the baby sector.

(New York)

If you asked almost anyone in the industry, the answer would be the same: it is Millennials with whom ESG investing is very popular, “we just can’t get older generations to care”. However, that is not exactly true. While Millennials get most of the credit for caring about socially-conscious investments, it is actually the generation above them, Gen X, which is doing the most ESG investing. A big part of this fact is down to the reality that Gen X is still richer than the younger Millennials. Millennials still win in terms of the overall percentage who buy ESG investments, but Gen X is seeing assets in ESG funds surge quickly. Gen X consists of anyone aged 39-54 years old.

FINSUM: This is a pretty interesting statistic and one that could be useful to some advisors who might be nervous to propose ESG options to those 50+. That said, the desire for ESG investing often comes from the client.

(New York)

Millennials are the largest generation in the US and are primed to start entering their peak earning and spending years in the next decade. The oldest of the group is now 38, and thus entering prime home buying and spending time. Consumers usually see their spending peak in their 30s and 40s and taper in their 50s. With that in mind, here are some stocks (2 niche plays, 3 big companies) that could really gain from Millennial spending growth: Zuora (cloud based subscription payments provider), Lovesac (specialist furniture maker), Home Depot, Nike, and Farfetch (online luxury clothes retailer).

FINSUM: Boomers’ spending is fading, and Gen X is smaller, so Millennial spending is what is going to drive the consumer space.