Displaying items by tag: custom indexing

Fidelity is about to take direct indexing to a whole new level. The asset manager/custodian/broker-dealer is launching its new Fidelity managed FidFolios product, which is a retail-focused direct indexing suite with only a $5,000 minimum and a 0.40% fee. According to Think Advisor “The Fidelity Managed FidFolios combines direct indexing with fractional share trading, which allows clients to allocate assets among multiple positions based on dollar amount rather than share size”. Morningstar gives context to the launch, saying “This is the most mainstream form of direct indexing from a most mainline asset management and provider of investor services seen to date”.

FINSUM: Direct indexing is a heated battleground for asset managers right now, with Fidelity, Vanguard and others in the mix. This seems like a big step.

The direct/custom indexing firm GAMMA Investing got two new investors, riverFront Investment Holdings and Baird. Lorraine Wang is the CEO of GAMMA and supplies custom index-based accounts specifically for financial advisors. Before leading, GAMMA Wang was the head of ETF products and research at Invesco PowerShares. Now GAMMA specializes in custom indexing that tailors to the social, tax, and investment goals of its clients. As part of the investment RiverFront’s COO, Karrie Southall, and executive Director, Laura Thurow from Baird.

FINSUM: The number of firms getting bolstering their custom/direct indexing platforms is growing rapidly, and ESG’s growing prominence is a big part of that.

Word had spread weeks ago that Franklin was in a position to acquire O’Shaughnessy Asset Management (OSAM), but that deal has finalized this week. OSAM will be a bolster an already growing separately managed accounts segment which stands at $130 billion AUM already. However, the big headline is the value-based investing and custom indexing that OSAM provides. The custom indexing platform OSAM owns known as Canvas has grown rapidly and doubled its aum in the last year hitting $2 billion.

FINSUM: This is another headliner deal in direct-indexing. What’s most notable is that many of the deals are coming through acquisitions rather than newer ones originating within the firms themselves.

Direct indexing, along with ESG and active funds, has been the dominant narrative in 2021, but that could be the case going forward. Morgan Stanley published a report predicting direct indexing to grow by over 300% to a $1.5 trillion industry. Companies like BlackRock, JPMorgan Chase, and Vanguard (among many others) are racing to bring a previously exclusive opportunity to more investors. The biggest advantage is taking advantage of the individual stock ownership by realizing losses for tax purposes, which studies have shown can increase portfolio returns by about 1%. Realize this comes at a cost because this has a more active tilt to it which comes with higher fees and costs. This could be a net benefit as direct indexing costs are about 0.17-0.27 percentage points higher on average and clearing the tax returns.

FINSUM: To the layperson direct indexing is the active wolf in sheep’s clothing, but they take more advantage of tax-loss harvesting than traditional active investing, benefiting their clients.

A new generation of technology is at our fingertips, and whether that's Netflix or Amazon people want the technology to service them now more than ever. Index tracking funds are really the cable box in the modern world and investors want a more tailored experience that only custom indexing can offer. Partners at Fidelity are saying that a hyper-customized multi asset portfolio is really the future, and given how popular trends like ESG are becoming, advisors are really needing better tools to attract and maintain clientele. Custom indexing can hit a multitude of demands investors want and also drive home a better fee for their workload as compared to traditional ETFs.

FINSUM: The world of a custom index, where stocks can be added and dropped for any reason is here, and it's probably on a mobile platform soon.