Structured annuity sales soared to a record $62.9 billion in 2024, marking a 39.6% increase from the previous year as investors sought downside protection with upside potential. The fourth quarter alone saw $17.2 billion in structured annuity sales, continuing the product’s rapid ascent. 

Indexed annuities also experienced strong growth, hitting $130 billion for the year despite a quarter-over-quarter dip. Meanwhile, variable annuities rebounded sharply, posting a 25.4% annual increase to $61.3 billion, driven by stock market gains and growing advisor demand. 

Income annuities, a staple for retirees and income-focused investors, reached $14.9 billion in total sales, with New York Life maintaining its dominant market share. While some fixed annuity segments faced headwinds, the broader annuity market remained robust, reflecting investors’ shifting priorities in an evolving economic landscape.

Finsum: With a large boomers currently in the midst of retirement, we could see more demand for annuities from the largest generation.