(New York)

Goldman Sachs seems very committed to expanding its business. Not only is the bank trying to make a bigger push into wealth management, but it also also reportedly downsizing its trading unit and putting more resources into its consumer finance business. It now offers consumer savings products, and last week, made an acquisition to grow revenue in its consumer business. The bank bought consumer finance app Clarity Money, whose CEO is Adam Dell, younger brother of Michael Dell. The app helps consumers lower their bills and suggest ways to help their budgets and then keeps a cut of the savings.

FINSUM: To us it is quite amazing how Goldman is proactively shedding its elite image to become more broadly consumer focused. We wonder how it will affect its business in the long run.