Friday, 02 February 2018 10:24

Record Profit but Weak iPhone Sales

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(San Francisco)

One doesn’t quite know how to feel about the news, but the gut instinct is that it is negative. Apple’s earnings came out yesterday, and the company reported its greatest profit ever. But guess what, sales came in weaker than expected for the new flagship iPhone X. iPhone sales dropped 1% in the fourth quarter (the most important time of year), which has scared many into thinking the new phone has not sparked the next replacement “super cycle” that the company and analysts hoped. Apple did mention that the quarter was a week shorter than in the previous year, and that iPhone sales would have been 22% higher had they been equivalent.


FINSUM: Okay so the note about the length of quarter is relevant, but the overall impression is that the iPhone X has failed to live up the hype. And it makes sense to us—have you heard any friends raving about the new iPhone? We certainly have not.

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