Barron’s has put out an argument for a little-discussed yet well-known stock—Tripadvisor. It argues that the highly influential travel site’s stock is grossly undervalued, but that it might be ready to start a big move higher. The company has focused on the demand side of travel (as opposed to competitors), and has 500m unique users per month, reportedly influencing the decisions of almost 50% of travel decisions. The company is poised to start translating that to sales, as it has booking platforms directly linked to the millions of restaurants and hotels it has reviewed on its site.
FINSUM: Well we question the 3.5 bn annual unique users the piece sites (half the earth?), but we do think this company has a great deal of influence that it could very likely translate into major sales.