All of the attention centered on Apple has been about the company’s upcoming iPhone such as on the new screen, AR functions, and supply constraints. However, Apple may have just made what could prove a key debut yesterday. The device is called the “HomePod”, a type of home speaker with an Apple processor which appears designed to rival Amazon’s Alexa. Apple said it will have the “biggest brain ever in a speaker” and will have several features that set it apart from competition, like spatial awareness to automatically optimize sound. The company also debuted new Macs, MacBook Pros, and iPads.
FINSUM: We think home devices could be a big market for Apple that they have not really started to realize. This may be the start of a new push.