If there was ever a heavy weight partnership that had a chance to challenge a behemoth, this is it. Google and Walmart are teaming up to tackle Amazon. Walmart will pair up with Google Express and add hundreds of thousands of online items to the service. Walmart will have voice ordering using Google’s voice assistant, and the idea of the move is to challenge Amazon’s dominant position in ecommerce. Walmart is focused on voice ordering as it is a growing segment of the market, and it is evidently important for mundane items that consumers don’t care about, like ordering dish soap or toilet paper.
FINSUM: This is certainly a heavyweight partnership, but we think Amazon has such a huge head start that it will be hard to break in unless Walmart can undercut prices.