Just before the launch of the new suite of iPhones and other Apple products last week, things were looking bleak for the company. There was remarkably little pre-launch excitement and it seemed like this was going to be a rather boring round of updates for the iPhone. However, initial sales momentum is looking strong and could bode well for the company. There are also some one-off factors that could make Apple’s stock pop. According to Evercore, “We think there is inherent upside to Sept-qtr EPS given AAPL isn’t staggering their launches but announcing all the three products simultaneously … This we think will have a positive impact to revenues and EPS in the sept-qtr, though depending on the reception of these products it may be more of a pulling in of revenues from Dec-qtr”.
FINSUM: The iPhone 11 is a little more differentiated than everyone thought, and it seems to have sparked more interest than expected. This may be a less gloomy replacement cycle than expected.