Many investors today fear outliving their savings, a concern intensified by market volatility and persistent inflation, creating an opening for advisors to rethink how they deliver reliable retirement income solutions. 

Although annuities can address longevity risk, outdated perceptions of high fees and complexity still discourage clients, even though modern, low-cost versions now exist. To rebuild trust, advisors must simplify the experience by focusing on outcomes such as guaranteed lifetime income, downside protection, and tax-deferred growth rather than product jargon. 

Annuities also work best when integrated into a broader financial plan, balancing market exposure, liquidity needs, taxes, and estate goals instead of being presented as standalone products. 

Finsum: Ultimately, transparency, clear communication, and honest comparisons will help advisors shift annuities from misunderstood products to trusted tools.